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Material Detail

LINKS Positioning Strategy Simulation

LINKS Positioning Strategy Simulation

The LINKS Positioning Strategy Simulation is a team-based, competitive marketing strategy simulation designed for academic course applications where a modest simulation experience is desired. Relevant course would be marketing management, marketing strategy, product management, marketing planning, new product management and marketing capstone courses. (NOTE: There is a cost of $30 per student for the simulation).... Show More
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More about this material

Material Type:
Reference Material
Date Added to MERLOT:
September 9, 2005
Date Modified in MERLOT:
June 12, 2018
Author:
 
Submitter:
Cathy Swift
Primary Audience:
College General Ed
Mobile Compatibility:
Not specified at this time
Language:
English
Cost Involved:
No
Source Code Available:
No
Creative Commons:
No

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