'50 Shades of Digital Marketing has been put together by the producers of the Digital Marketing Show.
The Digital Marketing Show takes place in London’s Excel Exhibition and Conference Centre in November every year. Aimed at ‘mainstream’ marketers rather than digital businesses or agencies the event is content rich with over 150 presentations from experts and digital practitioners.'
The table of contents includes the following:
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Spoiler alert
The Rise and Rise of the Influencer – What it means to today’s marketersFind and EngageWhat influencers mean to marketersThe Changing Psychology of the Social ShopperLeverage your Assets!Learn from the Media’s ExampleThe Value Theory of Content Marketing: It’s Priceless!What’s content good for?Top three tips for winning at multi-channelIf You Don’t Know Where you’re Going – All Roads Lead There!Optimising your Inventory for Online Ad CampaignsWhat Does the Future hold for the Marketing Organisation?Don’t Mistake Reach for InfluenceDeveloping a Mobile App vs. a Mobile WebsiteBenefits of developing a mobile appWeighing up your optionsThings to considerThe Rise of Visual Social Media – Instagram, Pinterest and TumblrTumblrPinterestInstagramConclusionThe Role Video has to play in Driving Traffic and Increasing ProfitabilityThe case for videoMore traffic, more purchases?The Integration of Search and SocialThe Importance of Speed to eCommerce CompaniesDitching the SEO Silos: Integrate the 5 Pillars of SEOThe Foundation: Keyword ResearchPillar 1: Technical SEOPillar 2: User ExperiencePillar 3: Content Marketing and OutreachPillar 4: Public RelationsPillar 5: Social MediaThe Dos and Don’ts of Dealing with BloggersSEO Q&A on In-Depth ArticlesWhat are in-depth articles?I thought in-depth articles was an algorithm…So are these new results in addition to normal search results?Crikey – how do I get “in-depth article” ranks then?Should I bother? I’d like to rank higher than the bottom 3 RESULTSHow to take Relationship Marketing to the Next LevelWhy LinkedIn Is Your Best Lead Generation Friend3 Secrets LinkedIn Experts Keep To ThemselvesAre We Allowing Big Data to get too Big? Is it in fact just a euphemism for ‘lost in data’?It’s Time to up Your Email GameThe Future of Online Content – Link Attributes and the Authored WebHas Digital Changed PRPPC Advertisers must capitalise from the Great Google v Amazon Product Listing BattleThe Power of SeductionOld school… it’s the futureTreat your Website like a Shop or DealershipHas Digital Killed Traditional?Building an e-commerce Business from ZeroHold the ChampagneFull Stack Marketing 101How to Become a Full Stack MarketerWhy are Ad Volumes increasingly being purchased in Real-Time on the Ad Exchanges?Advertising Needs More People Who Understand the DataHow to Reach More Customers and Deliver on your Brand PromiseHow important is “Time of Day sending”?Why Expertise and Empathy are the Future of Digital Marketing‘Digital’ Still Means So Many Different Things to Different PeopleImproving Conversions: Make it Easier to connect with your CustomersWhy Marketers Need to Understand the Benefits of Mobile FirstAre We Forgetting the Primary Function of a Mobile?Time to get EmotionalMaking the Most of Email Marketing MetricsCampaign MetricsEngagement MetricsMobile MetricsROI MetricsMaking the most of the metricsThere’s No Such Thing as Free Web TrafficDigital Tactics: What Are You Going to Commit to?Digital Marketing: The Science behind the Art?Device Slice is King!The Advent of Customer Engagement MarketingHow to Convince a Personal Brand to Use Your Company BrandWhy It’s Not Enough to Be Liked on Social MediaSocial Customer Service – Are You Ready To Connect?'
Bryn Campbell (Staff)