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Cases about Branding in Asia

This site provides links to 18 short case studies on branding situations in Asia, although these cover many brands from the West as well. No discussion questions are provided, but one can obtain new information for class examples.
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More about this material

Material Type:
Case Study
Date Added to MERLOT:
July 23, 2004
Date Modified in MERLOT:
June 12, 2018
Authors:
 
 
Submitter:
Cathy Swift
Primary Audience:
College General Ed
Mobile Compatibility:
Not specified at this time
Language:
English
Cost Involved:
No
Source Code Available:
No
Creative Commons:
No

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