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Headquartered in San Francisco, California, The Heroic Imagination Project was founded by Dr. Philip Zimbardo, Professor Emeritus of Psychology at Stanford University. At HIP, we translate the extensive research findings of social psychology and related fields into meaningful insights and tools that individuals can use in their everyday lives to transform negative situations and create positive change. Dr. Zimbardo’s work has studied the psychological foundations of negative forms of social influence (such as conformity, obedience, and the bystander effect) and is now refocused on understanding the nature of everyday heroism and they psychology of personal and social growth.

The website is comprised of a variety of resources, including a video clip library, mini-lessons, and teaching modules. 

HIP is a research-based organization which provides knowledge, tools, strategies, and exercises to individuals and groups to help them to overcome the social and psychological forces which can keep them from taking effective action at crucial moments in their lives. HIP also conducts original research on psychology of personal, social, and systemic growth, specifically the academic and social success of students.

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