Material Detail

This website provides a huge collection of advertising slogans, jingles and catchphrases from the past 100 years. This collection is presented alphabetically according to product name. Most ads were either broadcast on television or through the radio. When possible, hyperlinks to the companies web sites are provided. Some sites also include a link that chronicles the history of the product. This collection of slogans, jingles, and catchphrases is a useful resource for classes such as principles of marketing, advertising, promotion, integrated marketing communications, and consumer behavior.

Disciplines:

• Business  / Marketing  / Advertising