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Material Detail

Toys R Us Bankruptcy: Marketing Environmental Factors - Great Ideas for Teaching Marketing

Toys R Us Bankruptcy: Marketing Environmental Factors - Great Ideas for Teaching Marketing

As most students would be aware, Toys R Us went into liquidation in 2018 closing virtually all their stores throughout the world. Toys R Us were essentially a victim of failing to adapt to a significantly changing marketing environment. They maintained their large-scale supermarket retailing model for over 50 years without considering trends in retail … Continue reading "Toys R Us Bankruptcy: Marketing Environmental Factors"...

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Keywords:
marketing environment, micro environment, macro environmnt
Disciplines:
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More about this material

Material Type:
Case Study
Date Added to MERLOT:
February 21, 2020
Date Modified in MERLOT:
April 14, 2020
Author:
Unknown (Know the author?)
Submitter:
Michelle Kunz
Primary Audience:
College Lower Division
Technical Format:
Website
Mobile Compatibility:
Not specified at this time
Language:
English
Cost Involved:
No
Source Code Available:
Unknown
Creative Commons:
Unknown

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