Material Detail

Business Communication for Success (BCS) provides a comprehensive, integrated approach to the study and application of written and oral business communication to serve both student and professor.  This series features chapters with the following elements: • Learning Objectives • Introductory Exercises • Clear expectations, relevant background, and important theories • Practical, real-world examples • Key Takeaways or quick internal summaries • Key terms that are easily identified • In-chapter assignments • Postchapter assessments linked to objectives and skills acquisition Each chapter is self-contained, allowing for mix-and-match flexibility and custom or course-specific design. Each chapter focuses on clear objectives and skill emonstrations that can be easily linked to your syllabus and state or federal requirements. Supported by internal and external assessments, each chapter features time-saving and learning-enhancement support for instructors and students. BCS is designed to help students identify important information, reinforce for retention, and demonstrate mastery with a clear outcome product.  The text has three content categories: 1. Foundations 2. Process and products 3. Contexts

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