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Material Detail

globalEDGE Online Module: Developing a Marketing Plan

globalEDGE Online Module: Developing a Marketing Plan

The globalEDGE Developing a Marketing Strategy Module was created in cooperation with the U.S. Commercial Service, and addresses How to formulate a marketing strategy, Researching foreign markets, Researching the market through government agencies, Researching the market through development agencies, and researching the market by region. It also includes a case study, glossary of terms, quiz questions for each section, and a list of references...

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Keywords:
marketing, international business
Disciplines:
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More about this material

Material Type:
Open (Access) Textbook
Date Added to MERLOT:
July 1, 2009
Date Modified in MERLOT:
April 20, 2020
Author:
 
Submitter:
Sarah Singer
Primary Audience:
High School, College General Ed, College Lower Division, College Upper Division, Graduate School, Professional
Technical Format:
Website
Mobile Compatibility:
Not specified at this time
Technical Requirements:
Access to the globalEDGE Developing a Marketing Strategy module is FREE. You need to be a registered globalEDGE user. This module is best viewed with a 1024 x 768 window resolution and works with the following browsers: * Internet Explorer 6 or higher * Firefox 2 or higher Flash is required to view this module properly.
Language:
English
Cost Involved:
No
Source Code Available:
Unknown
Creative Commons:
Creative Commons License
This work is licensed under a Attribution-NonCommercial-NoDerivs 3.0 United States

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Jennifer Malarski
Jennifer Malarski (Faculty)
8 years ago
Really thorough presentation on developing a marketing plan, especially for students focused on a non-domestic market or working with a more global customer base. This could easily be used within a Marketing course and/or an International Business course. I will recommend this material to students to review outside of class.
Time spent reviewing site: 1 hour