Material Detail

This is a free book by BookBoon.

This eBook describes the Boston Matrix, an approach to product portfolio planning based on relative market share and market growth.

You will learn:

• How the Boston Matrix can be integrated with other strategic planning tools
• Why this tool is so controversial and why it has been removed from many marketing courses
• How to categorize your products depending on their relative market share and market growth
• Why it can be dangerous to use this tool at brand level
• How it can be used to help ensure a balanced portfolio of products and services

This will delete the comment from the database. This operation is not reversible. Are you sure you want to do it?

Thank you for reporting a broken "Go to Material" link in MERLOT to help us maintain a collection of valuable learning materials.

If you feel this material is inappropriate for the MERLOT Collection, please click SEND REPORT, and the MERLOT Team will investigate. Thank you!

You are being taken to the material on another site. This will open a new window.

Do not show me this again