Bookmark Collection
marketing principles class
- Date Added to MERLOT:
- July 28, 2006
- Created by:
- Michelle Kunz
- License:
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Collection Content
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BRANDS: A Marketing Game (Reference Material) -
Break Even Analysis Simulation (Reference Material)for exercise at conclusion of pricing
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Articles About Advertising Slogans (Collection) -
All About Branding (Quiz/Test)
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Business Plans and Marketing Strategy (Syllabus)Chapter 1 -
Product Life Cycle (Presentation)Chapter 8 & 9 -
Advanced Marketing Planning (Open (Access) Textbook)Chapter 1 -
Branding 101: An Overview of Branding and Brand Measurement (Open (Access) Textbook)
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Advertising Slogans, Jingles, and Catchphrases (Collection)
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Brand Exchange (Quiz/Test)
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Articles on Branding (Collection)
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Historical Ads (Collection) -
Competitive Intelligence Assessor (Syllabus)SWOT analysis application exercise
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Sales and Profit Calculator (Reference Material)
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Marketing (Open (Access) Journal-Article)
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Types of Brands (Syllabus) -
Types of Brands (Syllabus)
