Bookmark Collection
Marketing Related
Relevant for Intro to Marketing and Intro to Advertising courses
- Date Added to MERLOT:
- December 28, 2009
- Created by:
- Delores Reha
- License:
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Collection Content
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Consumer Behavior and Marketing (Open (Access) Textbook)USC Prof, lots of course links -
Advertising Slogans Quiz (Presentation)
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Evaluating Ad Campaigns (Syllabus)
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Advertising Slogans, Jingles, and Catchphrases (Collection)Hundreds of slogans A-Z with brand and originating advertising agency. Other Advertising related links too.
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Advertising Your Business (Assignment)Use as activity for Ch 16