Bookmark Collection

Marketing

Marketing

Date Added to MERLOT:: April 29, 2019
Created by:: Mimi Rothschild
License:

Collection Content

Principles of Marketing (Open (Access) Journal-Article)
Advertising Slogans, Jingles, and Catchphrases (Collection)
Advertising: It's Everywhere (Drill and Practice)
Core Concepts of Marketing (Open (Access) Journal-Article)
Dove’s “Real Beauty” Campaign: Body Positive Promotion or Genderwashing? (Case Study)
How Product Placement Works (Syllabus)
In Defense of Advertising (Open (Access) Journal-Article)
Introduction to Marketing (Open (Access) Textbook)
Market Segmentation Study Guide (Quiz/Test)
List of Marketing Articles (Collection)
Campaigns That Have Made a Difference (Quiz/Test)
Free Marketing Simulation Game (Reference Material)
Market Research (Syllabus)
The Marketing Plan Explorer (Syllabus)
Buyer Behavior Unit for Introductory Marketing (Quiz/Test)
Grassroots Marketing (Syllabus)
Relationship Marketing (Open (Access) Textbook)
Advertising Slogans (Quiz/Test)
Green Marketing (Quiz/Test)
VALS Market Segmentation- Personality Traits and Consumer Behavior (Presentation)
Creativity in marketing communication (Quiz/Test)
Marketing 101 (Open (Access) Textbook)