Learning Exercise

Advertising Slogan Quiz

The collection of advertising slogans, jingles, and catchphrases can be used as a basis for recall-style quizzes. Students can be presented a slogan and then asked to recall the product associated with it. Conversely, students can be presented with the product and then asked to recall the slogan.

Course: Various Marketing Courses

Material:: Advertising Slogans, Jingles, and Catchphrases
Date last modified:: April 26, 2003
Created by:: Theresa Clarke
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Advertising Slogans, Jingles, and Catchphrases

Advertising Slogans, Jingles, and Catchphrases

This website provides a huge collection of advertising slogans, jingles and catchphrases from the past 100 years. This... see more

Material Type:: Collection
Author:: Jerome A. Holst, Saint Francis University; TV Acres (www.tvacres.com)
User Rating:: 5 stars

Exercise

Disciplines

Business / Marketing / Advertising

Audience

Topics

Advertising, Principles of Marketing, Consumer Behavior, Promotion, Integrated Marketing Communications, Marketing Research

Type of Task

Supplemental Activity

Learning Objectives

To demonstrate advertising and marketing principles associated with recall.