Bookmark Collection

Marketing

Date Added to MERLOT:: July 28, 2006
Created by:: Joanne Kung-Vincett
License:

Collection Content

Key Elements of "World Class" Marketing (Open (Access) Textbook)

Strategic Marketing
Create Your Own Online Evaluation/Survey/Feedback Forms (Syllabus)

Data collection
VALS Market Segmentation- Personality Traits and Consumer Behavior (Presentation)

Survey to find out one's type