Bookmark Collection

General purpose

For Fall'04 & 380 Online

Date Added to MERLOT:: July 28, 2006
Created by:: John Gaskins
License:

Collection Content

Market Share Sophisms (Drill and Practice)
Internet Based Marketing Readings (Collection)

Lots of good links
Marketing Teacher (Syllabus)

Great source of graphicsetc.
Target Marketing (Quiz/Test)

Good for direct marketing
Consumer Culture (Open (Access) Textbook)

Great sample course. Very well done.
The Buggy Palace Sales Forecasting Exercise (Reference Material)
The Marketing Plan Explorer (Syllabus)
Web Marketing Tutorial & Guide (Syllabus)
Break Even Calculator (Reference Material)