Bookmark Collection

Content to support Brand and Product Marketing topics for MBA 501

Content to support Brand and Product Marketing topics for MBA 501

Date Added to MERLOT:: March 29, 2020
Created by:: Scott Kremers
License:

Collection Content

Marketing (Open (Access) Journal-Article)
Principles of Marketing (Open (Access) Journal-Article)
Great Ideas for Teaching Marketing (Collection)
Articles on Branding (Collection)
Brand Positioning (Syllabus)
Core Concepts of Marketing (Open (Access) Journal-Article)
Customer Relationship Management Readings (Collection)
How To Build A Strong Brand (Open (Access) Textbook)