Bookmark Collection

First

Date Added to MERLOT:: July 28, 2006
Created by:: Sílvio A. Laban Neto
License:

Collection Content

Great Ideas for Teaching Marketing (Collection)
Short Cases for International Marketing (Case Study)
Marketing Theory and Practice Online (Open (Access) Textbook)
The Price of Happiness: On advertising, Image and Self Esteem (Open (Access) Textbook)
Lifetime Value in Relationship Marketing, Customer Loyalty (Collection)

LFTV
Consumer Behavior and Marketing (Open (Access) Textbook)
BRANDS: A Marketing Game (Reference Material)
The Hummer Marketing Case (Case Study)